{"id":3929,"date":"2018-05-24T18:09:14","date_gmt":"2018-05-24T12:39:14","guid":{"rendered":"https:\/\/billez.in\/?p=3929"},"modified":"2022-10-13T11:40:52","modified_gmt":"2022-10-13T11:40:52","slug":"complete-guide-to-marketing-automation-for-offline-retailers","status":"publish","type":"post","link":"https:\/\/billez.in\/?p=3929","title":{"rendered":"Marketing Automation for Offline Retailers"},"content":{"rendered":"<blockquote><p>Unlike with many other marketing initiatives, automating your marketing processes and using workflows have one major benefit \u2013&nbsp;<strong>they save you time<\/strong>.<\/p><\/blockquote>\n<h2>Why marketing automation?<\/h2>\n<p>If I asked you:&nbsp;<em>As an offline business, what do you do to sell more products?<\/em>&nbsp;\u2013 you\u2019d probably talk to me about running sales promotions, optimizing your website for search engines, or doing paid ad campaigns in social media.<\/p>\n<p>Less likely, you\u2019d mention that you\u2019re trying to&nbsp;<strong>reduce the amount of time spent on repetitive tasks,<\/strong>&nbsp;like running email marketing campaigns.<\/p>\n<p>Which is a shame, because you could easily reduce costs and&nbsp;<strong>save time by automating<\/strong>&nbsp;even just one of&nbsp;<strong>the<\/strong>&nbsp;<strong>following processes<\/strong>:<\/p>\n<ul>\n<li>onboarding new customers<\/li>\n<li>segmenting leads and customers based on their preferences or actions<\/li>\n<li>reactivating inactive contacts for better deliverability<\/li>\n<li>following up with your recent customers with related offers<\/li>\n<li>or asking them to leave a review of the product they\u2019ve bought.<\/li>\n<\/ul>\n<p>If your business has already been running for a decent amount of time, and you\u2019ve gone so far without proper marketing automation, there\u2019s much more to be achieved.<\/p>\n<p>Each additional process you automate can&nbsp;<strong>generate<\/strong>&nbsp;<strong>a<\/strong>&nbsp;<strong>higher return<\/strong>.<\/p>\n<p>And you\u2019ve probably already got a lot of content to fill your automated workflows with, which isn\u2019t the case for businesses that are just starting out.<\/p>\n<p>In other words, don\u2019t let common misconceptions distract you from the value you can achieve by automating your marketing communication.<\/p>\n<p>[sc name=&#8221;mauticGetStarted&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike with many other marketing initiatives, automating your marketing processes and using [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":[],"categories":[17],"tags":[18,19,20,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - 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